Lulu
Siamese
Sweet when she’s hungry, fluffy, and completely unbothered by whatever is happening around her.
About
I work behind the scenes so founders can focus on running the business.
I’m Raymel Lumenario. I work directly with small and founder-led teams to find what’s broken, fix the fundamentals, and build marketing systems their teams can actually use.
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How I got here
Technical Support → IT → Marketing
I started in technical support, moved into IT, then shifted into marketing in 2014. Most of my roles were broad and hands-on. I wasn’t focused on just one channel. I was usually the person figuring out whichever part of marketing needed attention, from campaigns and content to websites, CRM, and follow-up.
Over time, I realized the work was less about “general marketing” and more about understanding how all the pieces supported growth. That naturally led me into growth marketing, with go-to-market work becoming part of the job when needed.
How I think
Logic first. Test, learn, and keep moving.
I enjoy helping business owners and teams who feel confused about how their marketing is working or where it is headed. I start by checking what is happening, testing assumptions, choosing a solution, executing it, and watching what the results say. Trial and error is part of the process.
I do my best work with people who are willing to listen, test ideas, and change direction when the evidence says something is not working.
My home-office coworkers
The coworkers who never clock out.
They are usually nearby while I work. Their management styles are very different.
Riri
Domestic Shorthair · Tabby
Playful, affectionate, and always ready for attention.
PonPon
Domestic Shorthair · Tabby & White
Always hungry, playful, firmly against belly rubs, and even more against baths.
Yuki
Domestic Shorthair · Tabby
Always hungry, loves sleeping, and becomes playful the moment she wakes up.
Ready to talk?
Let’s make marketing work for your business.
Tell me what’s happening now, what feels stuck, and what you want your marketing to do next.