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Free tool

Lead Leakage Calculator

Find out how many potential revenue opportunities you might be losing.

Start the Calculator ↓
1

Add your lead volumeStart with your monthly inquiries.

2

Map your conversionEnter each stage of your funnel.

3

See the opportunityReview potential lost revenue.

Find the gaps in your funnel

Enter a few details to estimate where leads and revenue may be slipping away.

Based on your inputs, the bigger opportunity may be improving how existing leads move through your funnel, rather than simply generating more of them.

How many new leads or inquiries does your business typically generate each month?
What percentage of incoming leads actually receive a meaningful response or conversation?
%
Of the leads you contact, how many typically move to a sales call, consultation, demo, quote, or qualified opportunity?
%
Of qualified opportunities, what percentage normally become customers?
%
What is the average revenue generated from one new customer?

Potential revenue opportunity

$0 / month

$0 potential annual opportunity

Current process

Contacted leads
Qualified opportunities
Estimated customers
Estimated revenue

Improved process

Contacted leads
Qualified opportunities
Estimated customers
Estimated revenue

Where the leakage may be happening

Contact gap

Opportunity gap

Close gap

What this number actually means

This calculator is a directional estimate, not a revenue forecast. It shows the difference between your current funnel and a moderately improved version using the same number of incoming leads.

The point isn't that every business should hit these exact numbers. It's to identify whether your biggest growth opportunity may already be sitting inside your existing pipeline.

⚠

This is a directional estimate, not a guarantee. Potentially recoverable revenue is based on the assumptions provided and moderate, reasonable improvements to your existing numbers: not a perfect funnel. Actual results depend on your market, offer, and execution.

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