Marketing Budget Calculator

A free calculator that recommends your monthly marketing budget and channel allocation, based on your revenue and growth stage.

Start the Calculator ↓

Enter your revenueTell us your monthly revenue.

Pick your niche & stageChoose your industry and growth stage.

Get your allocationSee your recommended channel mix.

Build your channel allocation

Enter a few details about your business to get a customized recommendation.

Enter your revenue Gross monthly revenue: not profit. Even a rough number works.

Pick your niche & stage Benchmarks are specific to your market and where you are in growth

Get your allocation Channel-by-channel priority order with the reasoning behind it

Monthly Revenue (gross revenue, not profit: used to confirm your stage) Your Niche

Growth Stage

Strategic Note

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These are directional benchmarks, not prescriptions. Allocation percentages reflect industry patterns for your niche and stage. Lean and solopreneur businesses typically start at the lower end of each range. Use this as a starting framework, then adjust based on what's actually working in your market.

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