B2B Sales Operations
How CRM Optimization Gave a B2B Service Company Clearer Pipeline Visibility and Faster Reporting
HubSpot CRM restructuring, pipeline optimization, automation, reporting
Clearer pipeline visibility
Work
Selected case studies.
Practical examples of work across paid acquisition, CRM, automation, landing pages, and growth strategy.
Proof items
A curated look at the systems behind the results.
6 published case studies
Service-Based Business
Building a Reusable Newsletter System for a Construction Services Brand
Email structure, content hierarchy, reusable newsletter framework
Reusable newsletter system
Paid Acquisition
Fixing Underperforming Facebook Ads: 32% Lower Cost per Lead and More Qualified Inquiries
Facebook Ads strategy, creative testing, audience targeting, performance optimization
32% lower cost per lead
Veterinary Services
How a Local Vet Clinic Turned Low-Quality Meta Ad Inquiries into a Steady Flow of High-Value Leads
Full-funnel Meta ads strategy, creative and copy overhaul, structured testing
3× more quality leads
Marketing Operations
Daily Meeting Intelligence Automation for GTM and Podcast Workflows
Google Calendar, CRM context, and Slack visibility
3 core systems connected
Real Estate
Building a WordPress-Led Growth System for a Real Estate Team
Website, SEO, Paid Acquisition, CRM & Automation
50% sales growth in 2022
Ready to grow?
Let’s build a smarter marketing system for your business.
A system your team runs after I’m gone.