Case study
A therapist practice needed a more efficient paid acquisition system to generate consistent, qualified inquiries while reducing cost per lead.
01
A therapist practice needed a more efficient paid acquisition system to generate consistent, qualified inquiries while reducing cost per lead.
Reduced cost per lead
02
A therapist practice needed a more efficient paid acquisition system to generate consistent, qualified inquiries while reducing cost per lead. Existing campaigns lacked structured testing, clear audience insights, and ongoing optimization, making it difficult to understand which ads, offers, and targeting approaches were actually driving results.
I restructured the campaign architecture for clearer performance tracking, developed conversion-focused ad copy and creative variations, built a structured A/B testing process across audiences and offers, refined targeting based on performance data, and implemented ongoing optimization through Meta Pixel conversion tracking.
32% Reduced cost per lead
03
A therapist practice needed a more efficient paid acquisition system to generate consistent, qualified inquiries while reducing cost per lead. Existing campaigns lacked structured testing, clear audience insights, and ongoing optimization, making it difficult to understand which ads, offers, and targeting approaches were actually driving results.
04
I restructured the campaign architecture for clearer performance tracking, developed conversion-focused ad copy and creative variations, built a structured A/B testing process across audiences and offers, refined targeting based on performance data, and implemented ongoing optimization through Meta Pixel conversion tracking.
05
The optimized paid acquisition system improved lead generation consistency, reduced cost per lead by 32%, increased inquiries by 45% over 60 days, and created a clearer path for evaluating campaign performance and improving click-to-lead conversion.
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